CRM (Customer Relationship Management) has been around for decades, yet it has not fundamentally changed throughout my career. Sure, there are new bells and whistles, it can now be in the cloud and ...

Microsoft may be engaged in a price war with Salesforce.com, but traditional server-based CRM vendors have hardly rolled over and cried uncle. Today, CDC Software announced that it is taking on the ...

CRM (customer relationship management) software has been ranked as "not effective at all. One of the most stubborn obstacles to a successful CRM is attorney adoption. AI can level the playing field by ...

Affinity's Co-Founder, Ray Zhou, wants to bring relationship intelligence to the world because every opportunity begins with a relationship. Private capital deal flow is unique. Despite this, some ...

When doing sales enablement strategy reviews, I am occasionally asked, “We are currently using XYZ CRM; would we be better off using another of the established CRM systems?” Historically, my response ...

After my last column, which focused on the cost companies incurred by not adequately investing in the tools reps needed to sell in uncertain times, I received a lot of feedback pointing out I had ...

As CEO of Affinity, Ray’s goal is to bring relationship intelligence to the world because every opportunity begins with a relationship. Customer relationship management platforms (CRMs) have been ...

Gartner says it has added social CRM platforms to its Magic Quadrant research reports in recognition of its growing importance. The research and advisory firm says the addition is in response to “the ...