Spurs have revealed an array of new logos and text fonts, where the word ‘Tottenham ... has been sacrificed in favour of marketing. Tottenham Hotspur have perhaps taken that on board, with ...

and refreshed fonts. Now, if you’re reading this you’re likely to have one of two reactions. The first is to wonder what the big deal is — Tottenham Hotspur is a football club, Tottenham is ...

Tottenham Hotspur have reportedly requested broadcasters around the globe to refer to them by their full name or commonly used nickname Spurs, but never simply 'Tottenham'. A subtle change in the ...