The bird represents bravery and readiness to fight, echoing the traits associated with the Hotspur name. Over a century later, 'Hotspur' still defines Tottenham’s ethos.

Sport; Football; Tottenham Hotspur FC; Tottenham unveil new logo that took nine months to design - but fans can't spot difference Tottenham have redesigned their logo, making a minor change by ...

Tottenham’s league form might remain as inconsistent as ever, but at least they’re sticking to one decision: updating their iconic badge. The refreshed logo, featuring the familiar cockerel ...

Jay Harris reports on Tottenham Hotspur for The Athletic. He worked for Sky Sports News for four years before he joined The Athletic in 2021 and spent three seasons covering Brentford.

Tottenham Hotspur have ‘remastered their brand identity’ by making changes to their club logo and signature font. Over 300 players people, including players, helped redevelop the club&#… ...

Tottenham Hotspur has revealed new branding after a nine-month redesign process in collaboration with London-based agency Nomad. The football club’s classic cockerel crest has been subtly revised in ...

Tottenham Hotspur, you really are quite something.. As you may have seen, Spurs this week introduced a really different brand new club logo. At the same time, they have also remastered the famous ...

“We are thankful to receive this invaluable support through ISF’s partnership with Tottenham Hotspur and AIA. Having the ISF logo on the jerseys during an EPL match is a great honour for our ...

Tottenham Hotspur and AIA will show their support for a Philippines-based breast cancer charity at the Club’s upcoming Premier League fixture against Luton Town on Saturday 30 March. The selected ...