‘Titanic’: How a Four-Minute-and-Two-Second Trailer Helped James Cameron’s Epic Stop the Bad Buzz and Become a Massive Blockbuster

Jon Landau, the Oscar-winning producer of “Titanic” and the “Avatar” franchise, has written a behind-the-scenes memoir about his role making some of Hollywood’s biggest blockbusters. The book, ...
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Titanic Producer Recalls Negative Studio Feedback Over Its Four-Minute Trailer, And How Kurt Russell Played A Part In Turning Everyone Around

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. About two hours later, [executive producer] Rae Sanchini got a call from Rob Friedman, the head ...
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‘Titanic': How a Four-Minute-and-Two-Second Trailer Helped James Cameron's Epic Stop the Bad Buzz and Become a Massive Blockbuster

Jon Landau, the Oscar-winning producer of "Titanic" and the "Avatar" franchise, has written a behind-the-scenes memoir about his role making some of Hollywood's biggest blockbusters. The book will be ...