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Native 4K was supposed to be the endgame, but upscaling changed that

What's the point when upscaled 4K is almost just as good?
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8K vs 4K: Why more resolution isn't always better

A technical explanation of 8K vs 4K is actually quite easy to get out of the way. These days, video resolution is described in terms of the width of the video frame in pixels. 4K video is ...