The Rams were Super Bowl favorites. Now they're fighting a 30-year curse

Over the past 30 years, the preseason Super Bowl favorite entered the season with +500 or better odds 20 times. None have ...

Jay-Z Is Only Half the Super Bowl Halftime Story

Jay-Z will reportedly headline the 2027 Super Bowl halftime show. Beyoncé, Rihanna, Justin Timberlake, and Pharrell Williams ...
Sporting News

Super Bowl 2027 tickets: Complete guide to prices, stadium parking, history and more for NFL title game

Before the year even begins, everyone is anticipating the end of the NFL season. In 2027, the Super Bowl heads down the California coast to Los Angeles. Already the biggest event in American sports, ...
New York Post

Inside the Super Bowl halftime show and all that can go wrong: ‘It’s the biggest, most complicated show there is’

When Bad Bunny takes to the stage for the halftime show at Sunday’s Super Bowl LX at Levi’s Stadium in Santa Clara, Calif., the Puerto Rican superstar’s performance will be the culmination of a year’s ...
People

Why Is It Called the Super Bowl? Here's How the NFL Showdown Got Its Name

The 2026 Super Bowl will continue adding to the sports event's interesting history Chris Graythen/Getty The Super Bowl name was brought up during an owner's meeting as a potential moniker for the 1970 ...
adweek

AI Took Over the Super Bowl, Accounting for 23% of Ads

The Super Bowl has long been a proving ground for new technologies seeking mass legitimacy. This year, generative AI took the field in force. But despite years of hype, ballooning valuations and ...