(By Bob McCurdy) I recently came across a 2015 Google/Ipsos MediaCT study that concluded 40 percent of all baby-product purchases came from households without children. To say that this statistic was ...

One of the bottlenecks that advertising agencies continuously run into is limited knowledge of the client's target audience. In some cases, the target demographics are simple to work out. However, in ...

Opportunities and threats are the "O" and "T" in a SWOT analysis. These are factors in the external environment beyond a firm's control that could help or hinder its plans and strategies. The ...

There are many ways to get the attention and, hopefully, loyalty of your target audience. You can play to their logic by giving them a straightforward, inexpensive, competitive solution to a problem ...