The TV campaign titled ‘For Ladies that Crunch’, will air from today (2 February) and will be supported by a wider digital and PR marketing campaign. It is the first to not feature a celebrity brand ...

What do you do when after 75 years you realise that the world of your target consumer has moved on and the positioning that successfully grew your brand over decades is no longer relevant to them and ...

Associated British Foods has taken control of UK cereal maker Jordans with an agreement to merge its Ryvita crispbread business with the company. ABF, which bought 20% of Jordans last year, said this ...

Ryvita is launching a range of rice cakes, marking the first time that that the crispbread maker has extended its brand to other products. The rice cakes, which go on supermarket shelves later this ...

Ryvita is extending its brand into impulse snacking with a new miniature version of the crispbread favourite. The new bagged snack, Ryvita Minis, will be available from August 2 in four flavours - ...

The owners of healthy eating brands Jordans and Ryvita today announced plans to merge their operations into one business. Associated British Foods, which owns Ryvita crispbread, will have a 62% ...

The fire happened at the single-storey Ryvita factory off Old Wareham Road in Poole An investigation is under way after a fire broke out at a Ryvita factory in Dorset. Six crews tackled the fire, ...

An award-winning Norfolk farm manager has defied science by growing a bigger rye crop than analysts thought was possible from his field outside Norwich. Andrew Hunt of Great Melton Farms, who produces ...

Long standing low-fat, healthy eating brand Ryvita is introducing its first ever major brand extension with a range of Rice Cakes. On the shelves from May, Ryvita Rice Cakes will be available in most ...