Ryvita Knäckebrot (Ryvita crispbread) is quietly becoming the crunchy, guilt-light swap for your weekday bread habit. But is it actually satisfying, or just another dry, diet cliché? We dug through ...

Ryvita Knäckebrot (Ryvita crispbread) promises the crunch, satisfaction, and versatility of bread—without the carb crash, oily fingers, or guilt. If you re tired of snacks that pretend to be healthy ...

This spring, Ryvita has joined forces with talented head chef Mark Sargeant of the celebrated Rock Salt in Folkestone, to produce a selection of brilliantly British toppings for spring, tailored to ...

Poole: Ryvita said it produces the new product for half a day in every two to three-week period Credit: Photo: PA Residents say their homes have been left stinking of the pungent root after the ...

Associated British Foods has unveiled a new look for crispbread brand Ryvita, created by strategic brand design agency Webb deVlam, as it looks to position the product as a lunch option. The Agency ...

As the crispbread brand approaches its 100th birthday, it is hoping to stand out in an increasingly saturated health food category Founded in 1925 by John Edwin Garratt, Ryvita was brought to life ...

Ryvita has kicked off a £10m campaign as part of rebrand, which marks the biggest marketing investment at the crispbread company in its 89-year history. The campaign includes advertising across TV, ...

Gen Z men have turned to eating fried eggs on Ryvita – in a surprising taste trend revealed in new research. A new taste study of 2,000 people found the most popular crispbread topping among men aged ...

What do you do when after 75 years you realise that the world of your target consumer has moved on and the positioning that successfully grew your brand over decades is no longer relevant to them and ...

Atkins has launched a crispbread (rsp: £2.19/100g) that the company says has half the carbohydrates of rival brands. The new product rolled out last week in 500 Boots stores. The crispbread’s ...