Poole: Ryvita said it produces the new product for half a day in every two to three-week period Credit: Photo: PA Residents say their homes have been left stinking of the pungent root after the ...

Ryvita has kicked off a £10m campaign as part of rebrand, which marks the biggest marketing investment at the crispbread company in its 89-year history. The campaign includes advertising across TV, ...

Ryvita is launching a £2m TV campaign featuring Fern Britton, to promote its new product Ryvita Limbos. The company will aim to take on Walkers Crisps by showcasing Ryvita Limbos’ nutritional benefits ...

What do you do when after 75 years you realise that the world of your target consumer has moved on and the positioning that successfully grew your brand over decades is no longer relevant to them and ...

The TV campaign titled ‘For Ladies that Crunch’, will air from today (2 February) and will be supported by a wider digital and PR marketing campaign. It is the first to not feature a celebrity brand ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Associated British Foods is expanding its “healthy” eating interests by merging its Ryvita crispbread business ...

Shocked staff at the Ryvita factory in Poole have learnt the company could lose up to 50 head office staff after a merger with Jordans breakfast cereal business. The crispbread-producing factory, ...

Atkins has launched a crispbread (rsp: £2.19/100g) that the company says has half the carbohydrates of rival brands. The new product rolled out last week in 500 Boots stores. The crispbread’s ...

The owners of healthy eating brands Jordans and Ryvita today announced plans to merge their operations into one business. Associated British Foods, which owns Ryvita crispbread, will have a 62% ...

The fire happened at the single-storey Ryvita factory off Old Wareham Road in Poole An investigation is under way after a fire broke out at a Ryvita factory in Dorset. Six crews tackled the fire, ...