Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla. Each ...

This game is getting more and more interesting. The coolest thing has recently been put onto Roblox and it is something that every player who enjoys the game will want to get their hands on. Walmart ...

We’ve talked many times in the past about the various ways that Roblox has tried to make money off of other brands. Sometimes, it’s working with them to make official materials that players can buy ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

In time for back-to-school season, Walmart on July 30 launched Walmart Realm, an immersive shopping experience that centers on dorm room curation, according to details sent to Retail Dive. In ...