Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

E.l.f.’s first Roblox experience responds to a perceived entrepreneurial streak in Gen Z, seeking to imbue the cohort with the skills needed to succeed in a changing economy. The announcement ...

What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have ...

What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have ...

Louisiana sued Roblox last month, alleging the gaming platform is “overrun with harmful content and child predators because ...

Walmart goods can now be shopped and purchased within the Roblox gaming interface, Walmart Discovered.. Photo: Courtesy Walmart/Roblox Retail has gone Roblox. Today, Walmart debuted its partnership ...

The Arab states have moved to restrict Roblox, suspending chat features and boosting content moderation to address child exploitation.