Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has ...

As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is meant ...

Chipotle Mexican Grill is going back into the metaverse to give away free burritos. Starting on National Burrito Day – Thursday, April 7 – the fast-casual chain is launching the Chipotle Burrito ...

Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food. The fast casual Mexican food chain announced on April 29 it is launching a "new, ...

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Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Chipotle Mexican Grill Inc.’s (NYSE: CMG) newest restaurant went meta, giving new meaning to the word digital. The Newport Beach-based chain is the latest Orange County company to expand to the ...

Chipotle Mexican Grill is launching Chipotle Burrito Builder on Roblox. The simulated experience “will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s ...