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Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...
“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
The May 2023 rebrand to Max was widely panned, with critics confused by both the separation from HBO and a glitchy tech rollout. Sponsor Message In late March of this year, the company changed ...
to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.
streamer had a full circle moment and is now called HBO Max. The social media handles of ... let’s make fun of the girl who took a risk and put herself out there creatively.” ...
HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing ...
Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...
Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...