Primitive is never not working in the streets. They teased this new full-length a couple of times and just turned Kyonosuke Yamashita pro, and now the time has come to see what this squad has been ...

Paul Rodriguez took to Instagram recently to announce Aimu Yamazuki’s official spot on the Primitive Skateboards team. Long overdue if you ask me, but Paul’s message made the wait worth it. Hot on the ...

Kyonosuke Yamashita is pro for Primitive Skateboards! Paul Rodriguez and the rest of the Primitive squad surprised Kyonosuke with his pro board on December 10th at their 10-Year Anniversary party.

Primitive's latest video offering, WILDFIRE gave us a taste of Kyonosuke Yamashita, Trent McClung and Aimu Yamazuki at their finest. Every one of these skateboarders lives and breathes ...

Aimu Yamazuki has been slowly but surely becoming a household name, but the dude is just getting started. His talent is undeniable—truly no debate—and his bag of tricks is deep and plentiful, but up ...

Kikkoman Foods, the worldwide soy sauce maker with a plant in Walworth, has teamed up with Primitive Skateboard Co. to produce a line of skateboard clothing and skateboards bearing the Kikkoman ...

Mike Miller x Primitive Skateboarding 2Pac "Against the World" 8.1" Skate Deck: A new skate deck featuring an iconic photo of 2Pac taken by Mike Miller honors the late rapper's 44th birthday this year ...

Sailor Moon first debuted with its manga series in 1991, running for 18 volumes, and getting an anime adaptation the following year in 1992 from Toei Animation, the same big studio behind the likes of ...

Primitive Skateboarding is taking classic superhero artwork by legendary French artist Jean Giraud, better known as Moebius, and emblazoning it across a line of skateboards and skater gear as part of ...