NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR on Prime Video introduced the burn bar for its Cup Series broadcast, providing better insight into the fuel strategy of different teams.

Amazon’s first Cup race drew a peak of 2.92 million viewers, more than any NASCAR cable race in the last three years.

We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV ...

Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than regular TV. If there are any signs that Prime Video viewers are turning off due ...

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

More than a month after the April 17 Season 3 finale, Amazon.com, Inc.’s AMZN Prime Video has reportedly decided ... executives as the show's best, the viewership numbers declined compared ...