The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […] ...

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a bold ...

The company unveils a new identity reflecting its shift towards modernisation, sustainability and stronger consumer ...

PepsiCo is home to over 500 brands, including Gatorade, Quaker, Siete, and of course, Pepsi. You probably weren't super-aware ...

Few things are as ingrained in the American psyche more than the packaging of some iconic brands, particularly the look and feel of the country’s top cola brands. So, when a brand changes its logo, it ...

(CNN) — If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” ...

Pepsi is about to turn 125 and the soda company is celebrating in a big way. Tuesday, the soda maker unveiled an entirely new brand, one that will see changes to its iconic globe and typography-based ...

The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo (see below). Both new and old logos have an almost identical, rounded, sans-serif ...