Slipping into a pair of jeans that fit perfectly is a magical experience—very Sisterhood of the Traveling Pants-coded. It’s happened to me three times: with my Still Here jeans, with a random pair I ...

With lyrics placing the company’s core offering at the center of seduction—“Oh, you wish you were my Levi’s jeans”—it’s the business equivalent of Beyoncé granting saddle space on the white horse from ...