Car racing has long been hailed as the ultimate test bed for burgeoning automotive technologies, with everything from aerodynamics to paddle shifters making their way from high-tech racing machines to ...

When I think about Optima batteries, I think of the times just before and right after SEMA. Every year for the last four years or so Optima has been putting on what they call the Optima Ultimate ...

There’s a midwestern company that proves even the most niche products can reach for wide appeal with the friendly, targeted use of social media. Optima specializes in high performance, aftermarket ...

Having used a prototype deep-cycle Optima in our trail beater since early 1996 or so, that battery has certainly served us well. While it still performs quite well when winching, and even puts up with ...

The Jeep JK Wrangler was a huge success and helped popularized the legendary brand. Electronics additions such as LED bars, winches, and exotic entertainment system emerged as some of the most popular ...

A half-dozen batteries sit on a pallet on the shop floor headed for the recycler. All six considered “dead” by the normal standards because none would take a charge — or the shop’s battery charger ...

First, let’s clear the air: Optimate is not Optima. The former is a European-engineered brand of battery chargers; the latter is a maker of those red-and-yellow AGM batteries you’ve probably seen in ...