Every Device Is an Xbox? Microsoft Ads Push a Less Console-Focused Future
Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside of traditional consoles, including smart TVs, phones, and PCs. Microsoft today introduced a new "This is an Xbox" marketing campaign, which highlights how gamers can get the Xbox experience on a variety of gadgets, from PC gaming handhelds and Amazon Fire TV Sticks to ...
Xbox continues its push beyond consoles with new ad campaign
In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing more Xbox games to PlayStation, Switch, and other platforms and devices. Microsoft has also been using “no console required” messaging for its Xbox TV app for Samsung TVs and Amazon’s Fire TV sticks earlier this year.
Xbox's new marketing campaign says phones, TVs, and laptops are all Xboxes
For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is in 2024.
New Xbox Campaign Confirms Microsoft’s Console Plans
In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.
Microsoft reveals its new marketing campaign: ‘This is an Xbox’
Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements pointing out things that aren’t an Xbox – such as bento boxes and bus stops – as well as devices that can play Xbox games.
Microsoft Redefines What is an Xbox in New Marketing Campaign
Microsoft is currently doing something quite unprecedented in the gaming industry by making Xbox games available on more devices, with the company’s ... Xbox games may soon play better on Sony’s new PlayStation 5 Pro.
The new Xbox ad campaign is confused about what an Xbox is
Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It features posters and commercials with a bunch of different objects like a laptop,
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
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Microsoft releases official Windows 11 ISO for Arm devices — Extending support for Qualcomm's Snapdragon X Elite processors
While there were many workarounds to get Windows working on devices with an Arm processor - an official build from ...
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Microsoft Is Working On a Steam Deck-Like Xbox Handheld
new devices, new ways of access. Were not going to grow the market with $1,000 consoles. Microsoft's strategy in the ...
Microsoft’s Gaming Chief Is Still Open to Acquisitions After Activision Deal
We definitely want to be in the market, and when we can find teams and technology and capability that add to what we’re ...
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Microsoft Is Now Advertising Pretty Much Every Gaming Device As An Xbox
We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.
Microsoft Update Decision—Alarming News For Millions Of Windows Users
In confirming the deployment of patch KB5001716 to Windows 10 and Windows 11 PCs, Microsoft warns that “when this update is ...
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New Xbox Campaign Seemingly Suggests Xbox Is More Of A Service Than A Console
A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather ...