If your family celebrates Christmas, you may be gearing up for Christmas in July or already counting down the days until December 25. But while you wait for your Elf on the Shelf to return to your ...

If you're looking for new things to watch (and sing along to) this Christmas, Elf on the Shelf has you covered. On Nov. 17, the LumiStella Company - the company that created Elf on the Shelf - ...

Since his big debut 10 years ago, parents have gone above and beyond to think up cute and clever antics for the Elf on the Shelf to get into. This year, one dad managed to make everyone's favorite elf ...

As December days tick closer to Christmas, many families are searching for fresh ways to keep the Elf on the Shelf magic alive. For parents who feel like they’ve already tried it all, coming up with ...

BAKERSFIELD, Calif. (KGET) — That elf you have lounging on your shelf is now 20 years old. While it is the 20th anniversary of The Elf on the Shelf, the history of the holiday observer has a much ...

For as long as twin sisters and co-creators of popular children’s book “The Elf on the Shelf” Christa Pitts and Chanda A. Bell can remember, Santa’s little helper, an elf, has been a part of their ...

(CNN) - Even though Santa Claus can see you when you’re sleeping and knows when you’re awake, he still needs help from his elves. Elf on the Shelf was created 20 years ago, and since then, more than ...

Christa Pitts and Chanda Bell of The Lumistella Company discuss how authenticity drives their expansion of the Santaverse, from new platforms and global markets to storytelling innovations that keeps ...

As the days inch nearer to Christmas, families across the country are taking part in "Elf on the Shelf" festivities, where a small elf figurine is placed around the home every day to watch if children ...