The study – Media Buying in Transition: What Agencies Must Do Next – shows that 81% of agencies are concerned that relying ...

Nearly 200,000 posts using the hashtag #TheSummerITurnedPretty have been shared in the past month on TikTok alone, generating 2.9 billion total views. Principal-based media buying—when a media agency ...

MGH was named media buying agency of record for Hendrick Automotive Group, following an RFP process. The move follows Hendrick Automotive Group's decision to consolidate its media planning and buying ...

The conversations last week in Cannes were incredibly valuable. I met with so many people to discuss the opportunities and challenges facing the industry. One topic was omnipresent: AI, but more ...

New AI startup Medialive brings media buyers, sellers and vendors together to collaborate directly in a shared (digital) room ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let’s be blunt: If you’re still executing media buys across a patchwork of disconnected ...

LONDON: WPP is warning on profit after a downturn at its flagship media buying agency, sent its shares to a 27-year low and ...

The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has acquired fellow ecommerce marketplace ad agency Crush. Terms of the deal were not ...

It sold its media agency, Veritone One LLC, to Insignia Capital Group for up to $104 million, saying the divestiture strengthens its balance sheet and liquidity, allowing it to concentrate on ...

The AAF Western Region represents agencies, media companies, and professionals across 13 western states. Its annual Best of the West Media Awards celebrate excellence in media by honoring ...

Publicis Group said it entered into an agreement to buy Hepmil Media Group, a Singapore-based influencer agency, for an undisclosed sum. The French advertising group said Wednesday that the deal ...