Mazda may be one of the smaller Japanese automakers, but its focus on driver satisfaction may be the largest. This week Mazda launches a new ad campaign highlighting its driver-focused approach. "The ...

“Game Changers”: ads created by Garage Team Mazda in Costa Mesa Mazda North American Operations’ biggest advertising campaign since Zoom-Zoom’s debut in 2000 kicks off this month. The Irvine-based ...

An Irvine-based advertising agency formed to handle the account of Mazda North American Operations is taking shape with about 100 staffers, including Orange County newcomers, local hires and a few ...

Mazda has made driving safety a theme after the U.S. Senate singled out the carmaker three years ago for broadcasting a Super Bowl ad that appeared to encourage distracted driving. Sen. Jay ...

Mazda commercials end with the written line, “Zoom Zoom. Forever,” and there are few who aren’t familiar with that little boy whispering “Zoom Zoom.” But while the tagline might be akin to a diamond ...

October 1 was somewhat of a coming home for Russell Wager. That's when the veteran car ad agency executive joined Mazda North American Operations as VP-marketing for the U.S. Wager knows the ins and ...

Cross-promotion is a common advertising tool. Just consider how often you've seen movies and fast-food joints team up on kids' meal toys, and you'll begin to get the picture. But although this Israeli ...

Mazda launched the next stage of its Feel Alive ad campaign during the NCAA men's basketball championship. In a 60-second spot, the company put the spotlight on the redesigned 2019 Mazda3 hatchback, ...

Mazda claims that the future of driving begins now with their Skyactiv Technology, and they’ll be running some new ads to support just that. Dubbed “Revolution”, the new television commercial will ...

Mazda hasn't been a game-changer in the global automotive business since its rotary engines of decades ago. But the brand seeks to rise above its constant 2-percent share of the U.S. market with a new ...