Marketing channels, such as distributors, wholesalers and retailers, provide your business with three kinds of functions: buying products for resale to customers, distributing products to customers ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

In launching your customer advisory board (CAB), you will want to gather the approval of your executive team and the support of the various relevant departments—product management, sales, support, ...

As small businesses grow, their marketing efforts also expand, with more specialization in a variety of areas. Laypeople often name their marketing function "sales," "advertising" or "promotions" even ...

Cerulli Associates’ latest report, European Marketing and Sales Organizations 2019: Harnessing Technology to Win Business, shows that the role of asset managers’ marketing function is evolving from ...