In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

GRAND FORKS, N.D. -- As a muskie fisherman with a knack for inventing things, developing a muskie lure came naturally for Jeff Sprecher. It appears the Grand Forks inventor and entrepreneur has landed ...

A very good friend of mine and a great teacher, Hawaiian Capt. Mike Rand, once said to me, “Marlin fishing is a simple thing that we make complicated, only to realize just how simple it is.” No truer ...

Minnesota (WCCO) — Named after his high school sweetheart and wife, Todd Bissett has combined his love for fishing with his love for lures — which he makes by hand in a small shop next to his house in ...

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From summer into autumn, Texas' largemouth bass become vulnerable to an affliction caused by their gluttonous appetite. And this makes bass anglers happy. The malady? Frog in the throat. Well, ...