Fashion has always had two distinct schools of thought sitting across from each other at the table. One believes the name on the bag is part of the point. The other believes the less visible the name, ...

Designer logos once defined luxury fashion. From monogram bags to boldly branded belts, visible logos were a quick way to signal status and belonging. Today, a noticeable shift is taking place.

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...