SAN ANTONIO – Americans spend $50 billion a year on fishing and artificial lures have dominated the market for decades. San Antonio-based Livingston Lures has spent almost ten years designing and ...

Jet and bullet-style lures work well for a wide variety of game fish, and for several reasons. Because they tend to track in a straight line, they are easy for a marauding billfish or tuna to find ...

Crews targeting sailfish and marlin with natural bait have raised their game to a whole new level as dredges have become a staple in the spread. But if you want to target blue marlin, you better be ...