“Wine has always been our passion,” says Alex Tréton. So much so that she and her husband, Alexis, left their jobs and home country in the middle of the pandemic in order to open a wine bar in Denver ...

Supermodel Elsa Hosk, from her casually cool wardrobe to her often-imitated home decor—has found the perfect beauty partner in La Bouche Rouge. Out today, the Elsa Hosk x La Bouche Rouge collection ...

One year after launching French cosmetics house La Bouche Rouge in 2016, Nicolas Gerlier knew fragrance and skin care would be next. While the latter might have more parallels to the label’s existing ...

Among the cacophony of beauty brands preaching sustainable practices, there are a few pioneers who are voicing and, more importantly, acting with genuine commitment and a deeply informed approach. La ...

“The world we’re living in has been created by people 50 years ago,” says Gerlier, describing an “explosion of the way to consume.” We are sitting down for coffee and chocolate chip cookies—his ...

“The idea is to create not just beauty, but the beauty of the 21st century,” says Nicolas Gerlier, the charismatic Frenchman behind La Bouche Rouge. The maison de haute beauté debuted its first ...

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