If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Let’s face it, we wanna know all the secrets to Jane Fonda’s ...

I tried L'Oreal EverPure Purple Shampoo to brighten my brassy locks. Here's why I'll be buying it over and over again. As someone who spends a lot of time on the water and in the sun, my blonde ...

How do I use purple shampoo to tone my hair? As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...

If you have blonde or silver hair, maintaining your color can be challenging. To keep brassiness at bay, it’s smart to add a drugstore purple shampoo to your hair-care routine. Unlike regular shampoo, ...

We can't get enough of TikTok for spewing out amazing, never-before-seen beauty hacks. Unsurprisingly, these viral videos have been making a reappearance during lockdown, with people bored at home and ...

Pick up Kristin Ess’s take on purple shampoo if your gray hair feels especially fragile. It uses a proprietary strengthening ...