“Blush had a real moment in 2025, with lots of cool girls in Korea wearing blush high up on their cheeks, right below their ...

AFTER all the boozy festive season with little to no sleep our skin could do with a little pampering. Luckily, Primark has ...

With the world’s biggest obsession with plastic surgery and some of the fastest-evolving beauty technology, spas and cosmetic lines in the world, South Korea is a bona fide beauty destination.

Visitors explore exhibition booths and beauty-related products during Seoul Beauty Week on Aug. 28. The exhibition featured 300 participating companies. (Chris Jung / NurPhoto / Getty Images) Jo ...

After years of rapid growth fueled by China, Korea’s beauty industry is reshaping its global ambitions, turning to the United ...

Cloud skin offers a softer dewy look that's redefining Korean beauty trends. Explore how this new aesthetic is shaping ...

SEOUL (Reuters) -Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar presence in the world's biggest consumer market, confident ...

Jaw-dropping videos show users pressing a small amount of this foundation into their skin and blemishes... disappear.

When you think of Korean beauty, an emphasis on skincare is likely what first comes to mind. Maybe you’ve seen a 10-step K-beauty regimen video on YouTube or personally tried some of these unique skin ...

Jo Min-Su was working toward a computer science doctorate at one of South Korea’s best universities when he stumbled on his calling: building a better lip gloss. The 30-year-old sat near his booth at ...