Bowing to mounting consumer and regulatory pressure, Kellogg’s announced it will remove all artificial dyes from its breakfast cereals sold in the United States. The company said it will make the ...

CHICAGO — WK Kellogg is bringing a new look to its Froot Loops portfolio with the launch of Cocoa Loops. Formulated with cocoa and featuring six essential vitamins and minerals, Cocoa Loops are ...

Shares of WK Kellogg, the cereal maker behind Froot Loops and Frosted Flakes, skyrocketed as high as 50% after the Wall Street Journal reported Wednesday that Ferrero was nearing acquiring the company ...

The treats will be featured in Froot Loops and Cocoa Krispies flavors. Nostalgia alert! After being off the shelves for 12 years, Kellogg's is bringing back its popular Cereal Straws. MORE: People on ...

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. The acquisition is set to ...

Texas Attorney General Ken Paxton said Wednesday that Kellogg had signed an agreement assuring his office that the Michigan-based company would “permanently remove toxic dyes" from its cereals by the ...

Cereal description: Yellow, green, orange, red, purple and blue circles of “multi-grain” cereal — meaning an amalgamation of corn, wheat and oat flour swirled together in a slather of partially ...

What’s “Froot Loops” in Italian? The European confectionary company Ferrero has agreed to buy WK Kellogg Co., the manufacturer of iconic American cereals, for $3.1 billion. Stream NBC 5 for free, 24/7 ...