Patrick Béhar is the Global Chief Executive Officer of Kantar Media, a global leader in audience measurement, targeting, analytics and advertising intelligence services. He leads a team of over 4,000 ...
Dec 2 (Reuters) - French market research firm Ipsos (ISOS.PA), opens new tab said on Monday it was in talks with Kantar Media over a potential acquisition of the London-based group, confirming a ...
Kantar Media, long considered a rival to Nielsen’s mainstay TV measurement business internationally, is restructuring the way it goes to market. Although Kantar Media previously operated as one of 12 ...