A woman walks into a spontaneous barroom singalong of “Sweet Caroline” in a spot that kicks off a new global ad campaign for Jim Beam. The “People Are Good For You” campaign also includes a refreshed ...

The concept of terroir in whiskey has its defenders and detractors, but one thing is certain—the spirit inside a barrel will taste different depending on where it’s aged and what the climate there is ...

Old” was once shorthand for trust, the marketing language of an America that believed in age as a moral condition.