BY THE NUMBERS In 2024, Instagram's ad revenue primarily came from its Feed and Stories features, contributing 53.7% and 24.6%, respectively.

If you're on Facebook or Instagram, expect to see more personalized ads. The AI-driven systems allow companies to specify which users it wants to target so the AI can hone the images, video and ...

Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free subscription, social media company Meta said Tuesday, bowing to ...