Ikea is seeking to turn profitable in India in about three years as it plans to open new stores and expand online deliveries.

Nearly 11 years after it set shop in India, the Swedish retail giant is entering the largest market in India with a blueprint ...

Ikea has identified India as a key growth market, achieving over 45 billion euros in revenue in FY24 despite global market ...

North India is the country’s largest home furnishing market. “The e-commerce approach first helps us to reach more customers ...

In a conversation with e4m, Jayendra Gupta, IKEA’s Country Manager of Integrated Media, spoke about the brand’s strategic ...

The retailer flips its global strategy in India, launching online-first to tap into digital-savvy shoppers and decode evolving consumer preferences.

On our way to IKEA’s ongoing Saket pop-up, the city’s obsession with the 82-year-old Swedish home furnishing company is quite ...

Ikea has launched online delivery in Delhi-NCR and nine other North Indian cities, allowing customers to shop via its website ...

Delhi asked, 'IKEA when?' - and the city finally has its answer. As IKEA, the world’s most loved Swedish home furnishings ...

With Ikea stepping into the lands of North India, the Swedish brand is now targeting high reach channels to propagate brand ...

IKEA adopts e-commerce-first strategy for Northern India expansion, focusing on next-day deliveries and physical store ...