Some 85% of American consumers watch at least some live TV content. And, of this universe of live television viewers, 40% say they “typically watch” live TV on free, ad-supported streaming TV (FAST) ...
According to Horowitz’s State of Media, Entertainment & Tech: Viewing Behaviors 2025 report, U.S. consumers are increasingly turning to FAST channels for live TV viewing. Most Americans—85 percent—are ...