Shares of Zillow and rival home listing companies fell Monday after Google began testing new home advertising features in search results. The move raised fresh concerns about how traffic and ad ...

Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Roku isn’t alone in seeing what kinds of advertising ...

LG Ad Solutions reports significant growth in general-market advertisers using Home Screen placements, underscoring the surface’s rise as CTV’s highest-impact real estate. MOUNTAIN VIEW, ...

Roku has plans to put video ads on the home screen, the company confirmed in a recent earnings call. Ads have become a huge part of virtually every smart TV platform at this point, but how they show ...

Turning on your TV and getting hit with an immediate message seems high on the agenda of many digital and streaming platforms' advertising sales efforts. This comes as limited advertising connected TV ...

Ah, victim blaming! That always goes over well, right? This past week, smart home users have been up in arms over the discovery that Samsung’s Family Hub refrigerators are being updated to start ...

If there were perhaps one major downside to using streaming-enabled smart TVs instead of traditional TVs, it's the prevalence of interface ads. If you're using a Fire TV, for instance, your home ...

Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles. Home services are constantly searched for online, making them ...