How HBO Max's marketing team works to turn free-trial users into paying customers and prevent cancellations

Christine Miller, director of campaign management for HBO Max, shared specific steps the streaming service takes to engage free-trial users.

New On HBO Max January 2026, Plus What’s Coming Next (Now with Discovery+)

What new HBO Max movies and series will be available in January 2026? Learn release dates for premiering original titles like ...
The Streamable on MSN

Steve Carell returns to straight comedy in HBO’s new series 'Rooster'

The 10-episode series from Bill Lawrence and Matt Tarses premieres in March 2026 on HBO Max. There are comedy stars, and then ...
US Weekly on MSN

3 Must-Watch HBO Max Shows You Need to Stream in January 2026: ‘The Pitt’ Season 2 and More

Some streamers may choose to pace themselves at the beginning of 2026, but not HBO Max. Instead, HBO and its official ...
The Streamable on MSN

Clock back in with 'The Pitt' season 2

Return to Pittsburgh’s Trauma Medical Center in this harrowing, enthralling drama. When HBO Max announced it was bringing in ...
Variety

HBO Max Lives! Max to Change Its Name Back After Two Years

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...
The Times of Israel on MSN

HBO Max streaming to launch in Israel this month

HBO Max, the streaming service for Warner Bros. Discovery, will launch in Israel on January 13 as part of its ongoing global ...