Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.

The online search funnel is shrinking, and for Google, it's adapt or die. Generative AI means people are making longer, more specific queries when they search online. That's taking them to their ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation. Google also rolled out a new consumer-facing tool that offers ...

Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means advertisers can "measure total sales wherever customers prefer ...

Google has been found to have violated antitrust law, again. A federal judge on Thursday ruled Alphabet, Google’s parent company, illegally maintained a monopoly over online advertising technology ...

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding with the Justice Department in a landmark case against the tech giant that ...

Google recently updated its advertising policy on gambling and games to reclassify sweepstakes casino as an example of games ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...