In 2024 alone we've seen the launch of the ever-popular Fujifilm X100VI, the Fujifilm X-T50, the Fujifilm GFX100S – complete with its gargantuan sensor – and the recent content creator-focused Fujifilm X-M5.

The 102MP sensor will be paired with Fujifilm's X-Processor 5, also brought over from its more stills-focused cameras. That sensor is "approximately 1.7 times larger" than 35mm sensors, which themselves are considered relatively big for cinema cameras.

Fujifilm is developing a medium-format, 102-megapixel cinema camera, the company said in a surprise announcement.

An interview between CineD and Fujifilm showcases Fujifilm's first 'filmmaking' camera and provides insights into its development

I bet you have asked many times over the years, “When will Fujifilm make a dedicated cinema camera?” Well, my friends, today is the day. FUJIFILM

Achieving rich, true to life visuals with the large format sensor Paving the way for a new era of film production and timeless masterpiece

Fujifilm is developing Fujifilm GFX Eterna, its first digital filmmaking camera, with a planned release next year. The camera will use the large-format GFX 102MP CMOS II HS sensor. It is about 1.7 times larger than a 35-millimeter full-frame sensor in combination with the X-Processor 5 high-speed image processing engine.