Google is slowly winding down the Fitbit brand, leaving a huge opportunity for others to step in and own the cheap smartwatch market.

Fitbit’s Ace LTE, the smartwatch designed for ages 7+, is introducing new features to help families stay connected and get ...

It’s been a rough couple of years for fans of Fitbit. The ubiquitous activity tracker brand has been around since 2009 and ...

For instance, ahead of Black Friday, the brand-new Apple Watch Series 10 is reduced by $50 on Amazon, while the Fitbit ...

Google's remarkably feature-packed Fitbit Charge 6 tracker has never been cheaper than it is right now at Amazon in ...

Then Google acquired the brand in 2021 and started integrating Fitbit smarts in its Pixel devices. Although the formerly independent company is going through a shakeup as it transitions to Google ...

The 2022-released Fitbit Versa 4 smartwatch is an incredible (and incredibly early) Black Friday 2024 bargain at a new record ...

as Google is sunsetting some of Fitbit's smartwatch brands. There are lots of older models floating around that are still really useful for tracking fitness, exercise, and sleep, and we'd expect ...

UK shoppers don't have to miss out either. The Fitbit Charge 6 is also discounted across the pond at £114 (was £139.99) at ...

Here are our top picks for the best Amazon deals of the day. Don't see anything that sparks your interest? Check out our ...

Fitbit is one of the O.G. wearables and two of its top devices are on sale at Amazon today. Save up to 40% on your purchase, but act fast!

It pains me to say it, but Google is killing off the Fitbit brand. With the Versa and Sense smartwatch lines winding down and the future of the Inspire and Charge lines uncertain, there’s now a ...