“With the work and heart that went into creating the American Ultra II series, there’s a lot of soul in these guitars,” said Justin Norvell, EVP of product at Fender, in a statement.

The Fender American Ultra Series was one of the best series of guitars I reviewed a while back. Now, Fender has announced the American Ultra II Series and they are calling it the most advanced ...

Fender has lifted the curtain on its all-new American Ultra II family of electric guitars and bass guitars, which the firm ...

You could argue that the American Ultra II is a blasphemy against the purity of Leo Fender's first masterpiece – or you could evaluate this guitar without the baggage of its heritage.

The American Ultra II series is built in Fender's iconic California factory where guitars are meticulously crafted using a blend of time-honored techniques and state-of-the-art CNC technology ...

Fender looks set to enter new territory after a prototype seven-string Stratocaster has been unveiled amid talks of “a bigger ...

Finally, there's the American Ultra Stratocaster HSS (£2649 ... There's also a range of five Fender Custom Shop Stratocasters, with prices starting from £4299. All of these special editions ...

and the 70th Anniversary American Ultra Stratocaster HSS with a sparkling Amethyst finish. While the new editions don’t break any fresh ground in terms of design – that would be too sacrilegious – ...

Fender’s sales chief Don Randall was in tune with the American passion for space exploration at the time and came up with the name Stratocaster. And the futuristic design has remained timeless.

The Fender Custom Shop Limited Edition Masterbuilt John Frusciante Stratocaster is a powerful and visually striking addition ...