I’ve just spent a week in Tokyo with Fender (y’know, that small-time, guitar-making operation) for its Fender Experience 2025 event: an open-to-the-public celebration of music, design, and artistry, ...

How did a guitar that failed to grab its intended market – the market it was literally named after – end up becoming the instrument of choice across surf-rock, post-punk, new wave, power pop, shoegaze ...

Fender execs on the art and craft of modern guitar making, and how the new American Professional Classic series got its ...

Hey, can you start by walking me through the process of crafting a custom guitar – where it begins, where it ends, and how ...