Fashion brands today don't design more. They design smarter. Instead of creating a distinct apparel design for the website, social media postings, and ads, marketers today start with a strong ...

Walk through any major fashion magazine or scroll through high-end brand campaigns, and you’ll notice something striking. Of the 8,763 looks presented across 208 shows and presentations, 0.8 per cent ...

The fashion world has faced some backlash of late. Most notably, clothing brand American Eagle received some heavy criticism for its latest campaign starring actress Sydney Sweeney. “Sydney Sweeney ...

Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

Fashion retailers are investing heavily in celebrity partnerships for fall 2025 campaigns, with brands ranging from mass market to luxury, deploying star power to cut through an increasingly crowded ...