Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

If you own Microsoft Publisher 2003 or later, you’re in luck. You can use the application to create an e-mail newsletter and then e-mail it to your customers from within the program, which makes the ...

Opinions expressed by Entrepreneur contributors are their own. If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that ...

Discover why Substack is the top newsletter platform for email marketing, audience building and content strategy. Grow with ...

Email marketing has become a crucial activity for many small businesses. An email newsletter often is often their main mode of engaging customers, building loyalty and driving sales. It’s not rocket ...

Determining the ROI on a newsletter program is not as straightforward as it is for a standard direct mail or direct email campaign. For most direct marketing campaigns, determining the ROI requires ...

E-newsletters are more cost effective to grow your business by increasing revenue and referrals from existing clients. email newsletter A lot of research has been done to indicate the benefits of ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

Opinions expressed by Entrepreneur contributors are their own. One of the most significant advantages of using a programmatic ad platform for email newsletters is the unparalleled ability to target ...

Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media. They may pull their writers away from the weekly or monthly ...

I'm working on putting together the slides for a webinar on this topic right now, and am amazed by the number of places you can find content for your newsletter. Some of it takes the form of free ...

""Reaching 10,000 subscribers is just the beginning. Our real success is measured by the millions in additional revenue our subscribers are generating by implementing the strategies we curate. We're ...