In this paper, the author introduces the theory and method of transaction cost economics to identify the essence of e-commerce model by explicating its core objective and function. From the ...

In ecommerce, effective product data flows are crucial. This data, ranging from product descriptions to stock levels, inform business strategies. However, as the volume and complexity of data grows, ...

Mars Inc. is best known for its candy, but has expanded into pet care and now has plans to buy veterinarian chain VCA Antech. The sprawling company is also undergoing a digital transformation as it ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every ...

Paris, France--(Newsfile Corp. - May 8, 2023) - DJUST announces the launch of its new business-to-business (B2B) eCommerce model, designed to modernize and streamline operations for businesses of all ...

For e-Commerce businesses, AI adoption is no longer optional — it’s a necessary step toward streamlined operations and market competitiveness. And while it’s clear intelligent systems are a necessity, ...

When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

Back in 2020, Ashwin Ramasamy, a founder at PipeCandy, asked on TechCrunch if the “e-commerce shift” the world was seeing as COVID-19 shook up the global economy would last. The answer was yes. But ...