In ecommerce, effective product data flows are crucial. This data, ranging from product descriptions to stock levels, inform business strategies. However, as the volume and complexity of data grows, ...

Want this article delivered to your door every week? Sorry, not possible. But the good news is, the ecommerce subscription model is taking off. Here's why. The ...

In this paper, the author introduces the theory and method of transaction cost economics to identify the essence of e-commerce model by explicating its core objective and function. From the ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every ...

For e-Commerce businesses, AI adoption is no longer optional — it’s a necessary step toward streamlined operations and market competitiveness. And while it’s clear intelligent systems are a necessity, ...

Mars Inc. is best known for its candy, but has expanded into pet care and now has plans to buy veterinarian chain VCA Antech. The sprawling company is also undergoing a digital transformation as it ...

Online CPG sales grew by over 30% for the first time in 2022, according to Coresight Research. As the consumer becomes more digital and connected, CPG companies can access a vast pool of data on ...

When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

Back in 2020, Ashwin Ramasamy, a founder at PipeCandy, asked on TechCrunch if the “e-commerce shift” the world was seeing as COVID-19 shook up the global economy would last. The answer was yes. But ...