The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Winning new audiences and retaining current customers have always been evergreen challenges for businesses. The touch points through which customers prefer interacting with brands have changed over ...

The importance of building customer loyalty for a company cannot be stressed enough. Companies that build a loyal customer base can reap benefits like having insulation from competitors poaching ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

DALLAS--(BUSINESS WIRE)--Frontier (NASDAQ: FYBR): What we did: We launched our first-ever customer rewards program, “ForMe Rewards.” The app-based program gives Frontier customers free-and-easy access ...

Across Canada, businesses of every size are facing the same challenge: it's getting more expensive to attract new customers, while profit margins keep tightening. Whether it's a boutique in Montreal, ...

Petra Automotive Products launched a new awards program, designed to increase retention in sales and service for dealerships nationwide. The company said Petra Advantage Rewards provides dealerships ...