Before you start to say, "hey, this isn't a lowrider," we'll tell you that you're right. This chopped '50 Mercury might not strictly fall into the classic lowrider category, but it does qualify as a ...

Why do early Mercurys make great traditional customs? We found out when 30 of the best Merc lead sleds showed up at the 2023 Burbank Road Kings car show. The 2023 Road Kings Car Show in Burbank, ...

I have been a custom guy since I first customized my '53 Chevy in 1958, followed by a '63 Ford Galaxie in 1964, but my dream had always been to customize a '49-51 Mercury in the classic early-'50s ...

Depending on the amount of work that went into them, the older Ford F-Series trucks making the rounds online or at auctions often sell for small fortunes, even if they don’t cross into six-digit ...

Bob Hirohata might not be a name that rings a bell, but if you follow vintage American iron the last name might sound familiar. It should, anyway, as Hirohata was responsible for commissioning a ...

The “Hirohata Merc,” commissioned in 1952 and one of the most famous custom cars of its era, is up for sale for the first time in over 60 years. By Brett Berk Nearly 70 years ago, a 21-year-old Navy ...

An icon of the custom car era, Bob Hirohata's 1951 Mercury customized by the Barris shop, went under the hammer over the weekend at Mecum's auction in Kissimmee, Florida, and ultimately sold for ...

The Hirohata Merc, a prime example of the custom car scene that blossomed in midcentury Southern California, notched two records in its sale. By Brett Berk A customized 1951 Mercury coupe astonished ...