Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

Cracker Barrel is shelving plans to remodel its restaurants as it continues to backtrack on overhauling its brand image. The move comes after the chain already reverted to its old logo in response to ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...