Understanding consumer behavior is elemental to brand and business strategy, and 2023 will be a whopper of a year for those challenged with fathoming the consumer mind. Unlike previous years, 2023 ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

This is the first in a series of monthly conversations between Nation’s Restaurant News and The NPD Group, exploring how the restaurant industry is recovering from the COVID-19 pandemic. While the ...

It’s hard to enjoy sweet dreams as the mountains of mattresses in landfills are becoming a global environmental nightmare. According to an article in The Guardian, the U.S. alone throws away 18.2 ...

Opinions expressed by Entrepreneur contributors are their own. Startups are synonymous with innovation. In this fiercely competitive market, they must constantly come up with innovative ideas. However ...

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

Based on US health insurance consumer behavior reported in the eHealth Insights: 2020 Retrospective report, notable trends of the past year to watch for in 2021 include the popularity of $0 premium ...

In this article, we'll explore how the consumer surplus is measured, providing real-world examples demonstrating its significance in shaping markets and consumer behavior. Consumer surplus is based on ...